Imagine being able to promote your website, establish
credibility and build a solid customer base just by pressing
submit! You can get free publicity by writing articles that
publishers can post in their newsletters or post on their
website. By submitting your content to article directories, you
can potentially reach tens of thousands of Internet users. If
your article is good enough, you may find out that it gets
published in an e-zine that is read by millions of subscribers
across their network. How much would you pay for that kind of
exposure? The good news, is that you don't have to.
The key to finding success in article submission starts with and
ends with your content. Not surprisingly, if your article is
well written, and compelling, with an attractive call to action,
you will get the results you are looking for.
Here are a 8 tips to get the most from your articles:
1. Keep the articles short. The average attention span of most
internet users is short. If you write a long expose on your
product, you're likely to lose their interest. Keep the article
to approximately 750 - 1000 words. If they are interested, your
resource box will direct them to your site, where they can learn
more.
2. Keep the article focused. Focus in on one tip or solution.
Sell the reader on the idea that you can provide them with
answers they are looking for. This will get them interested in
visiting your site to see what other tidbits of information your
site provides.
3. Keep It Simple. While you may be well versed in your product
and solutions, you want to attract a wider range of potential
customers. By keeping the article in simple terms, you can
attract both the experienced and the novice to your solutions.
Speak from your experience, which builds credibility with your
reader.
4. Don't gain the credibility and integrity you have built with
the reader, only to lose it with grammatical and spelling
errors. Have someone proof read your article.
5. Avoid selling. You have a website for that. Provide advice
that has value based on your experience. This will entice the
reader to go to your site to learn more. Avoid using affiliate
codes within the body of your site, since this will make your
advice look biased. Also, publishers want quality content. Sell
them on the fact that you can provide solutions to their
problems, not to the product you are pitching. Let your website
do that when they visit you.
6. Work just as hard on your resource box as the rest of your
article. Your resource box provides your chance to invite them
to your site, which is how you will get instant, high quality,
targeted traffic. Keep it to a maximum of 6 lines. Remember to
link your keyword to your site. This will help improve your
search engine rankings for that key phrase.
7. Before you submit: Follow the publishers guidelines. If you
don't follow the guidelines, its likely that you will find that
your article will be deleted and an opportunity lost.
8. Use an attention grabbing headline. Like a sign in a store
front that catches your eye, if you use an attention grabbing
title, the reader will instantly want to know more.
There are several websites that will publish your articles. Go
to Google and type in the words 'submit and article + your area
of interest'. You may also want to consider purchasing Article
Announcer which will help to automate this process. While it may
appear expensive, this software package is worth it if you plan
on submitting several articles to ezine directories.
