Learn how to incorporate social media into your content marketing strategy.
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About This Course
Level up your content marketing by adding a social dimension to your strategy. In this course, you’ll learn everything you need to conceptualize and implement an expert content marketing strategy for your social media platforms. From identifying your audience and selecting the best social networks for your brand to managing your content calendar, teaming up with influencers and monitoring your engagement, the proven techniques and real-world examples in this course will take you from social media newbie to creating a powerful social presence for your brand.
What You Will Learn
How to find the right platform for advertising your content by matching platform features with your company's needs
How to create a buzz for the content you're publishing and drive a sharing strategy for your #social content
How to identify if advertising content has the optimal ROI for your needs
How to identify the proper tone for your social media content
How to increase the amount of user-generated content you're publishing.
How to use #YouTube to reach a larger audience and effectively market your content on #LinkedIn
